Who’s up for a  little less wardrobe distress? Well at least in the life of your favourite blues?
Denim’s new detail is raw and undone with frayed edges the design element that’s keeping your favourite off duty look fresh and elevated giving casual chic perhaps a touch more polish than it’s fiercely ripped predecessors.

A fall favourite for fashion girls across the northern hemisphere and a continued feature of the SS16 collections, this is a trend  with legs and editors across the globe have given it the fashion nod both on and off the runway.
The extra good news is that our most loved styles and cuts remain in the mix; so don’t worry, theres no talk of breaking up with your boyfriends’ just yet and our skinnies will continue to keep us on the straight and narrow.

If you want to keep your options open and play a more confident, less predictable  game, keep your style on point  with a frayed stepped hem, replace the hardware in your jacket and roughen up the preppy A-Line edges of your skirt; guaranteed to advance your style cred with a subtle break from routine.

Denim. Proof that everything old becomes new again.
Nothing less than chic xo